Knowing how to get valuable backlinks, avoid spammy practices, with a user-focus will help your website rank above competitors. Google has shared that quality backlinks are fundamental to how a website ranks. While you should probably leave hair coloring to the professionals – a backlinking strategy is something that your marketing team can use to help your website succeed.ĭeveloping a backlink strategy for your website is key to helping your website rank higher in search engine results pages (SERPs). In this guide, we’ll dive into how Google uses backlinks to populate search results, resources, and actionable steps you can take today. From birthday gift ideas to DIY hair coloring (ah!), Google is go-to source for quick answers.īut, how does Google know what “answer”, or webpage, to choose? How does it know what the right answer is? We’ve all, at some point, found ourselves on Google looking for something. Backlinking is one of the more heavily weighted factors that lead to an increase in a website/webpages ranking in the SERPs.

Google, and other search engines, uses backlinks to create a map, or web, of the internet. First, what’s a Backlink?Ī backlink is a website link that lives on another website but is pointing to your website.Ī backlinking strategy refers to a set of tactics used to gain beneficial backlinks to boost traffic to a website or specific page. Solid backlinks integrated with a killer content marketing strategy will allow you to create the experience that Google thrives on and will help you on the way to greatness. But, how does Google know what “answer”, or webpage, to choose? How does it know what the right answer is? In this guide, we’ll dive into understanding how Google uses backlinks to populate search results, resources, and actionable steps you can take today. From birthday gift ideas to DIY hair coloring (ah!), Google is the go-to source for quick answers.

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